Eddy Herringson Motion Designer / Director
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About:

60 second car commercial for the US through ATTIK. Created at HD resolution for play in cinemas and on television.

I directed the compositing side of this challenging, high definition, effects heavy commercial. Working with Director Rob Dupear, I also helped create a final, finessed look for individual shots as well the commercial as a whole. Problem solving and liasing with animation director Ben Cowell and the 3d animators was a large part of the job, making sure all the rendered 3d and live action elements that made up the shots were being used to best effect by the compositors.

Involvement:
Creative direction
Compositing direction
Compositing (End Tag Sequence)
2d Animation (End Tag Sequence)

Software Used:
Adobe Photoshop
Eyeon Digital Fusion

 

Awards:

- New York Festivals’ 48th annual International TV, Cinema & Radio Advertising Awards 2005
/ Gold World Medal for Best Computer Animation.
/ Silver World Medal in the Best Special Effects category

- Australian Effects and Animation Festival 2003
Finalist: Commercials