Eddy Herringson Motion Designer / Director
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About:
90 second commercial for cinema and television.

Working under directors Smith & Foulkes at Nexus, I initially created styleframes for the successful pitch. Once the job commenced, I developed the look further, creating designs for the entire commercial. Special attention was put on the graphic and type elements. Working with a team of talented 3d animators over 2 months I also worked as lead compositor for the project. In addition to the TV commercial, I helped create graphics for the print campaign.

Involvement:
Design
Animation
Compositing

Software Used:
Adobe Photoshop
Adobe Illustrator
Adobe After Effects
3D Studio MAX

 

Awards:

- Advertising Creative Circle Awards 2005
/ Gold for Best TV Commercial
/ Gold for Best Cinema Commercial
/ Gold for Best Idea in 60 Seconds or Over
/ Gold for Best Use of Animation
/ Platinum Honour

- BTAA 2005
/ (ITV Award) for Best Television Commercial
/ Shortlist for Vehicles
/ Shortlist for Best less than 90 sec TV commercial
/ Shortlist for Cinema commercials (TV adaptations)

- Epica 2004
/ for Automobiles
/ (Epica d'Or) for Film